Advertisements

The average woman sees 400 to 600 advertisements per day,1  and by the time she is 17 years old, she has received over 250,000 commercial messages through the media.2  

Only 9% of commercials have a direct statement about beauty,3 but many more implicitly emphasize the importance of beauty, particularly those that target women and girls. One study of Saturday morning toy commercials found that 50% of commercials aimed at girls spoke about physical attractiveness, while none of the commercials aimed at boys referred to appearance.4  

Other studies found 50% of advertisements in teen girl magazines and 56% of television commercials aimed at female viewers used beauty as a product appeal.5 This constant exposure to female-oriented advertisements may influence girls to become self-conscious about their bodies and to obsess over their physical appearance as a measure of their worth.6

 

 

 

 

 

 

  1. Peacock, M. (1998). "Sex, Housework & Ads." Women's Wire web site.
  2. Dittrich, L. "About-Face facts on the MEDIA." About-Face web site. http://about-
  3. Media Influence on Teens. Facts compiled by Allison LaVoie. The Green Ladies Web
  4. Dittrich, L. "About-Face facts on the MEDIA," op. cit. 
  5. Media's Effects on Girls: Body Image and Gender Identity, Fact Sheet. 
  6. As 5 above