Friday, May 12, 2017

France bans 'unrealistic' beauty




A new law means that French models will have to have a doctor's certificate detailing their body mass index (BMI), which compares weight in relation to height health.

The French health ministry has stated that the objective behind the law is to confront head on, the issues of eating disorders and inaccessible ideals of beauty. Anorexia affects between 30,000 to 40,000 people in France, 90% of whom are women.

In addition digitally altered photos will need to be clearly labelled from 1 October. Manipulated images
(where a model's appearance has been altered) must be marked ‘photographie retouchée’ (English: retouched photograph).

Regarding BMI, the new law does not set a yes/no criteria, instead it put the onus on doctors to decide whether a model is too thin; taking into account their weight, age, and body shape.

Employers breaking the law could face fines of up to 75,000 euros (£63,500; $82,000) and up to six months in jail.

"Exposing young people to normative and unrealistic images of bodies leads to a sense of self-depreciation and poor self-esteem that can impact health-related behaviour," said France's Minister of Social Affairs and Health, Marisol Touraine, in a statement on the matter.

France’s legislation on underweight models follows similar laws in Italy, Spain and Israel.


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