Friday, January 31, 2014

Surgical and non surgical predictions for 2014

This post addresses the question: What surgical and nonsurgical procedures can we expect to see in 2014?

 “There is a growing awareness of the different types of surgery available to people, coupled with the increasing desire to look and feel at your best," said Shami Thomas (Transform Medical Group’s PR Manager).

"Patients come to us as they want to feel good about their bodies and surgery can help them, and ultimately improve their self-confidence.

“Whilst surgical procedures are still very popular, it’s the non-surgical procedures that are proving to be a key theme and this trend is set to continue into 2014 and beyond.”


Breast Surgery
The desire for larger, firmer or smaller breasts e.g. 80,000 breast augmentations to date, will ensure that this procedure remains one of the firm favourites.

Tummy Tucks
A Tummy tuck (abdominoplasty) to tighten lose skin/muscle after pregnancy / weight loss, is a very popular procedure and this is trend is expected to continue.

Chin Implants
Chin implants enquiries have doubled in the last 3 years; 60 % of them are from females.

Brachioplasty (‘Bingo Wing’) removes excess skin or tightens skin on the upper arms. The outcome is slimmer more youthful looking arms.


The number of patients undergoing non-surgical procedures soared in 2013. It is estimated that non surgical procedures accounts for 75% of the total.

By far the largest group, anti-aging procedures e.g. dermal fillers, Botox and chemical facial peels are, for an increasing number of people, a must have.

Body Contour
Lipotripsy encourages the breakdown of fat (arms, waist, thighs and hips), reduces cellulite, encourages the production of collagen, increases oxygen flow to the skin and supports the function of the lymphatic system.

Laser Hair Removal
Allow laser removal of excess or unwanted hair.


Tuesday, January 28, 2014

Obesity? Blame Sugar

Sugar is now as dangerous as alcohol or tobacco, claims a group of health experts and academics. Sugar is ‘the devil,’ says Paul McKenna; hypnotherapist and best selling author of I Can Make You THIN. Paul made the statement when he was a guest on the Panel of Channel 5’s Wright Stuff.

They say the ‘devil is in the detail’, so lets take a closer look.

We know that Sugar is associated with weight gain/obesity which in turn is associated with liver disease, heart disease, some cancers, as well as type 2 Diabetes.

No one is denying that fat consumption (high levels), lack of exercise and other lifestyle choices, together play an important part in determining overall weight and health. In the last few years, despite the fact that obesity has several contributing causes, sugar has again and again been singled out as the number one arch villain of health and wellness.

The group named ‘Action on Sugar’, are calling on the food industry to reduce the amount of processed sugar added to food by 30%. This, they argue, would reduce an individual‘s daily sugar intake by 100 calories and help reduce the level of obesity in Britain.

Read  Article


Thursday, January 23, 2014

Doll - anorexic or mischievous

 Today we will look at a story that was reported in the Daily Mail.

The article is about a new doll, by Spanish firm Famosa, which will be on sale in February priced at £35.00. The doll has provoked heated discussion this week.
The controversy is centred on the fact that when a young child tries to feed it, the doll turns its head away, thus refusing the food. It will only accept food when the magnet in the spoon is correctly aligned with its head.

Critics included:

i) Chris Learman policy manager of YoungMinds (a child and adolescent mental health charity), who said that the doll "promotes unhealthy attitudes towards food' and that it ‘sends the wrong message to children and encourages them to think that refusing food is normal behaviour.

“We would not want children to be influenced by this, and are concerned that it promotes unhealthy attitudes towards food and body image.

“We urge the manufacturers to think more responsibly and be aware of the fact that children are incredibly receptive, and that negative attitudes to food can be easily formed and take many years to break”. He went on to add that their recent campaign had revealed that “four out of 10 children and young people have skipped meals to stay thin”.

ii) A spokesperson for the eating disorder charity, Beat added: “Research shows young children are becoming aware of body image at a much earlier age. A doll that refuses food is hardly a good example to them.”

iii) Speaking to the Sun, Anita Worcester from Somerset and Wessex eating disorders Association said: “I wouldn’t want such a toy on the shelves, Promoting what is basically an anorexic doll seems unhealthy."

However, the company believes that the doll will encourage children to eat healthily. Famosa’s UK marketing director, Nikki Jeffery, speaking about the doll said:

“The doll is designed to re-enact the play between a parent and a child. The idea is that the child understands that the doll is being mischievous and that the child encourages the doll to eat the food, just as a parent does with their child...We believe the doll will teach children the value of eating healthily as it is eating fruit and vegetables..

I am absolutely not concerned about it promoting eating disorders. Famosa knows the doll industry and sells all over Europe..We are 100 per cent about real life experiences and it's just about having a bit of fun and playing.”

iv) In my view, speaking as a parent and a member of my body beautiful, I know that children are very impressionable and that they copy the behaviour of adults, other children, what they see on TV and toys. A doll that refuses food, for reasons a young child might not understand, is not something I would purchase or recommend. 


Tuesday, January 21, 2014

Cosmetic surgery apps withdrawn

Last week a Twitter campaign, against a children’s plastic surgery app that informed players that liposuction would make people ‘slim and beautiful,’ resulted in the apps removal from the Apple’s App Store.

The app called ‘Plastic Surgery & Plastic Doctor & Plastic Hospital Office for Barbie version’ was released by Corina Game.

Over 4,000 Twitter users supported the call of a women’s rights group, Everyday Sexism, who argued the app was both sexist and damaging to the self esteem of girls.

The app enabled players, as young as nine, to perform plastic surgery on the image of a woman who has ‘so much extra weight that no diet can help her.
In our clinic she can go through a surgery called liposuction that will make her slim and beautiful.”

Players were encouraged to help the ‘unfortunate girl’ by performing a procedure that would ‘suck out the extra fat’.

Twits included:

Sarah Eldred ‏(@sarah_eldred): ‘Oh dear lord, this is awful! Is this really a game designed for little girls?’

Sue Black (‏@Dr_Black): ‘This is disgusting and offensive. Please withdraw this product immediately’

And Sara Lin Wilde ‏@SaraLinWilde: ‘Surely you can do better than a game that tells kids how plastic surgery is part of being pretty.’

A second app that campaigners criticised has also been removed, this time from Google Play.

The app called ‘Plastic Surgery,’ is also a cosmetic surgery game that involves liposuction. In this App, "Barbara" was overweight because she "likes to eat a lot of burgers and chocolates and she found that she looks ugly…..

'Today [a] plastic surgeon is going to make operation on her body and face in order to return cute Barbara’s looks.'

“The fact”, said Julie Court (My Body Beautiful) “that diets and the use of cosmetic surgery to remove ‘problem areas’ is being sold to children as a game is extremely worrying.

The underling message which will be absorbed on a subconscious level is that ‘thin is beautiful, fat is ugly’ and that cosmetic surgery is the natural and right solution”.


Friday, January 17, 2014

Most and least effective diets of 2014

Click on Image to view enlarged details of the overall diet ratings

Its 2014. Once again the need to shed a some weight, lose a few inches, diets and dieting have taken up most of the New Year’s magazines , newspapers, blogs, articles and social media discussion topics.

This article will take a close look at the most and least effective diets of 2014, as reported in the US News and World Report magazine.

The diets were reviewed and then ranked on a scale of 1 to 5 (5 being the best) by a panel of doctors and dieticians. The diets were ranked using the following (7) criteria:

Overall Rating
Short-Term Weight Loss
Long-Term Weight Loss
Easy to Follow
Safety for Diabetes
For Heart Health

Read Article


Monday, January 13, 2014

Don't call females 'pretty'

Today‘s news that Cameron Diaz has made the statement: "Don't call females 'pretty'... it only adds to pressure to look good,” reminded me of a conversation that took place yesterday lunchtime:

“I think I’m quite pretty”, my 12 year old daughter said out of the blue. The four of us (myself, my husband, our son and daughter,) were on our way home and looking forward to lunch.

“Not all the time,” she added quickly, trying to lesson the impact of her words and any possibility that she might be considered vain.

“I don’t think I’m pretty when I wake up”, she explained further., “ only when I’m dressed and have done my hair.”

“No you’re not,” her teenage brother responded automatically.

“Don’t be mean,” I interjected quickly; ending the conversation before it turned into yet another sibling banter session.

Back to Cameron Diaz. The actress said that girls are under too much pressure to look their best.

She went on to say: “On the set of Annie, we have all these little super-sweet girls who are extras and they come up to me and say: ‘Oh Cammie, you are so pretty, your hair is so pretty, your clothes are so pretty.’

“And that’s sweet, but it worries me that girls are conditioned to value themselves and judge each other by the way they look.
“I try to let them know that being ‘pretty’ will not sustain them.”

Instead of the expected response, one that comments on appearance, Cameron said that she turns attention to other areas and asks questions about that e.g.: ‘What grade are you in at school?’ or: ‘What is your favourite subject?’

“Because”, said Cameron, “ every time we address our daughters or our nieces by saying: ‘You look lovely today,’ we are reinforcing the idea that the most important thing for a woman is to look good.”

The inescapable fact is that in our society, social norms and pressures are very influential and appearance receives more than it’s fair share/healthy amount of attention. Children (of both sexes) need to be taught that yes appearance matters (to deny it would be to lose credibility and along with it the ability to influence them), but that it is only a very small part of the ‘whole’ you.


Tuesday, January 07, 2014

2014 challenges

The future is largely unknown; this fact makes it both exciting and scary.

However, if we can be sure about anything, it is that 2014 will herald many more situations that will directly or indirectly impact body image on an individual, country wide or global level.

At this moment we do not know what circumstances will manifest in 2014, exactly what the changes will look like or the degree to which they will affect individuals.

Questions that we are asking ourselves at this time include:

1. Will body image/ body beautiful become more important in 2014?

2. Could the focus on physical appearance reduce in favour of … e.g. personal accomplishments?

3. Will increasing self acceptance lead to the slow death of body image/confidence issues or will the levels of negative body image continue to rise unabated?

4.Finally, and most importantly (our focus):

 i). How do we prepare for and address any body image/body beautiful changes that afect My Body Beautiful, our customers or site visitors over the next 12 months?

ii). How do we ensure that we put our customers and site visitors needs at the forefront of everything that we do?

This is the challenge that we will be tackling in the months ahead.

Happy New Year!