A survey of female students aged 18 to 65 at British universities found that 30 % of the 320 women would be willing to die younger in exchange for the ‘ideal’ figure. The vast majority of the students were within the normal weight range.
16 % said they would swap one year of their life for their ideal body and 10 % were willing to trade between two and five years.
2 % were willing to forego up to a decade, and 1% said they'd give up at least 21 years in exchange for being thin.
Other things the students were prepared to give up in the pursuit of beauty included:
13 % would take a £5,000 cut in salary
8 % would forego a promotion at work
9 % their friends
7 % would give up their health to achieve their ideal shape.
7 % would give up spending time with their family
6 % would give up getting a first in their degree
Dr Phillippa Diedrichs, an eating disorder expert from the University of West of England commented, "This really highlights how important appearance is for women. Unfortunately, body weight and shape is seen as not only an indicator of how beautiful they are; it's also often a marker of success in their life".