British women spend an average of £133,575 (£2,055 per year) on their appearance during their lifetime; while men on average spend a £75,030.
The survey carried out by QVC channel, also revealed that the average annual spend:-
- £717 on body maintenance
- £405 on their hair
- £289 a year on their skin
- £ £543 on body maintenance
- £179 on their hair
- £220 a year on their skin
56 per cent of women prefer to spend money on their face rather then on their body. Conversely, men 63 per cent of men felt that it was more important to have a good body rather than an attractive face.
Sue Leeson, from QVC advised, "Rather than trying out faddy 'miracle' treatments, invest in a beauty regime you can really stick to and get results with".