Friday, October 28, 2011

Kerry Katona's body image issues

Kerry Katona has been discussing her body image issues, in an interview with Now magazine.

“The thing is, I still don’t love me", she said. "I need to lose weight. I’ve put on a stone since BB. I’m a size 10 now.  Look how fat my bum is. It’s awful".

"I want a boob job", she continued.  “My breasts look horrendous when I take my bra off”.  Kerry has previously undergone liposuction and breast augmentation surgery. However, further surgery is unlikely as she also confessed to being too afraid to go back under the knife. "I had Botox last year but I’m too scared to do anything else.”

Single Kerry also voiced her concerns about how her body may impact her ability to form a new relationship. “I can’t see myself getting into a relationship again. I look at my stretch marks and think, ‘No one’s going to want me'. "


Wednesday, October 26, 2011

Social groups and online reviews

The conclusion drawn by Wahanda’s nationwide health and beauty poll (1,700 women aged 25 to 54) may surprise many of you.

When purchasing health and beauty products, the poll has revealed that despite our celebrity focused culture, 80% were not significantly influenced by celebrity endorsements, while 70% were more influenced by the opinions of  their social groups and online reviews posted by the general public.

It would be interesting to see a similar poll detailing the opinions of 14 to 24 year olds. Based on our experience, particular in the classroom, teens and young women are greatly influenced by our celebrity culture.  The health and beauty industry are very aware of this fact, hence the plethora of A … Z list celebrity faces that front the industries marketing campaigns.


Monday, October 24, 2011

Diversity at a London Academy

On Thursday, my Body Beautiful took part in a ‘diversity’ day at a large London secondary academy.

Our Body Image workshop was one of several workshops that together embraced a number of topics including faith, identity, sex and sexuality.

It was inspiring to see the lengths the academy had gone to, in order to educate pupils about diversity, under the PSHE banner.

My Body Beautiful had the privilege of teaching and interacting with 150 pupils in 5 separate body image workshops.

The day was memorable for many reasons. For me, the highlight of the day was meeting a pupil (who had attended one of our workshops) as I made my way to the tube station. She went to the trouble of approaching me (much to my surprise), in order to tell me how much she had enjoyed the workshop. 

 NB. The workshop program has ended.

Monday, October 17, 2011

Regional beauty favourites

A study by Debenhams, the stated aim being to help them manage where they “send stock and when”,   has identified the beauty products that women prefer to wear.

General regional differences are outlined below.

North, Scotland & Essex: ‘More is more’ prefer heavy makeup Product: fake tan and false eyelashes (buying on average a new pair of false eyelashes every fortnight).

South: 'Natural look’ prefer great looking skin. Products: tinted moisturisers. 

Midlands: Simple yet classic. Product: red lipstick.

Irish & Welsh: Eyes play an important role. Product: mascara.

Speaking personally, I'm from the Midlands and I do have a penchant for red lipstick!


Thursday, October 13, 2011

The importance of listening

Listening (effectively) is a very important part of human interaction. Particularly, when trying to help someone. Everyone wants to be listened to and validated.

Effective listening is:-

1. Active. It is not just about hearing what someone has to say. It is much more about getting an understanding of who they are, how they view life.
2. Gaining an understanding of any dreams, fears/concerns that they may have and what they want from you or hope to achieve.
3. Making the person feel validated i.e. that their viewpoint is valid and that they are of value and worth with listening to.
4. Offering compassion and showing that you care about their pain and empathise with them.
5. Listening with an open mind and realising that there are often many sides to a story.
6. Allowing the person to say what they want say, without trying to direct the discussion and focussing on the issues that you think are important.
7. Accepting that your input/opinion may not be required or accepted if offered.

Read Article


Monday, October 10, 2011

Sexually provocative billboard ads

Sexually provocative billboard ads could be banned in the light of growing concerns over the sexualisation of children.

Advertisements featuring X rated sexual imagery will be banned e.g. David Beckham underwear ads.

Billboard ads that pass this initial criteria, will be subject to stricter guidelines if they are to be displayed within 100 yards of a school.  E.g.  Bikini's will be acceptable, but images of stockings,  suspenders, anything depicting parted legs or hands placed on underwear would be banned.

The ASA’s code has been sent to advertisers and agencies and is illustrated with sample images showing what is acceptable. However, the rules are subjective, so the ASA will address complaints on a case-by-case basis.


Thursday, October 06, 2011

Government Campaign

The Government have launched a media awareness campaign targeted at 10 and 11 year olds. The focus of the campaign is to each children about the methods used by magazines and other media to create a false images and the impact they can have on them.

The campaign, a teaching pack by Media Smart,  will utilise before and after photos of Britney Spears and other celebrities.

My Body Beautiful is already successfully delivering Body Image Workshops to teens.  Here is a recent (September 2011)  blog about a classroom discussion.

NB. The workshop program has ended.

Monday, October 03, 2011

Food fat tax

Denmark has introduced what is being dubbed 'the world's first fat tax'.  

Every product that contains more than 2.3% saturated fats will be taxed. Typical foods include butter, milk, cheese, pizza, meat, oil and processed food.

Danish officials hope the new tax will help to reduce the amount of fatty food consumed by the Danish population.

However, some scientists are sceptical and believe that saturated fat is not be the main culprit of poor health. Instead, they believe the finger should be pointed at salt, sugar and refined carbohydrates.