On Sunday, I sat down with my husband and caught the end of Moonraker (James Bond film). In it, James Bond (Roger Moore) confronts billionaire industrialist Hugo Drax (Michael Lonsdale), who plans to murder the world's population so that he can repopulate the earth with a super-race.
Throughout the film I found myself laughing at the humorous dialog and ancient looking technology (1979), Paradoxically, I was also disturbed by the plot.
The term superhuman has been misused and abused thought history. It is usually used to elevate a few on genetic/physical grounds while eliminating, subjugating or ostracising the vast majority.
Today the beauty, diet, fashion, personal care and cosmetic surgery industries are broadcasting the message that if you buy their product, service or undergo a procedure / surgery that 'you too' can become 'super human' in appearance. i.e. achieve the impossible.
Like Moonraker, the advertising/media message is nothing but fiction.