Lacking motivation to diet? Would nagging and insults help? With the slogan "we nag, you lose", weightnags.com had a very different kind of encouragement. Instead of education and support, they aim to shame the overweight with insulting e-mails and text messages.
Once a week individuals who have opted to take part in the program are sent "real tough love" messages like "lay off the buffet" and "face it fatty, you need someone to bug you every 15 minutes, don't you?". Surprisingly over 1,000 people have joined the service .
Talmadge Boyd (site founder) believes that a mixture of abuse and insults "inspire" users to shift the unwanted weight: "All people really need is to be nagged”, he insisted. "The service really seems to strike a chord with people in the UK – for some reason you guys seem to love insults and respond to abuse better than others." After attracting 200 members in its first two hours online, the site boasts hundreds more happy abused customers.
It’s a novel, if somewhat tasteless, way of trying to help others to lose weight. I think mybodybeautiful.co.uk will stick to offering conventional health focused education and emotional support.